INCREASING BRAND RECOGNITION
This multifaceted campaign involving content, a live online event, and targeted ads on website, social media, email blasts, and newsletters was designed to increase awareness of this unique Reform Jewish day school among likely parents and raise the school’s profile nationally. We also drove registrations to the school’s own open houses.
Live Online Event (NY Jewish Week)
How to Support Jewish Children in a Post-Oct. 7 World
This online event ran live with 200 registrants and the event recording received 125 post-attendee views.
Sponsored Story (Kveller)
After October 7, I Decided to Switch My Kids to a Jewish Day School. This Reform One Was Perfect for Us.
70 Faces Media wrote a sponsored story with Rodeph Sholom School that resulted in 3,900 pageviews.
AD CAMPAIGN
Social Media: 2,366 clicks and 240,000 impressions from ads on Instagram/Facebook
NY Jewish Week Dedicated Email: 2.05% CTR
Banner Ads (geo-targeted to the NY metro area on JTA, Kveller, MJL): 0.23% CTR
Newsletter ads to NY audience: 0.13% (450 clicks per week on average)
Our campaign with 70 Faces really helped us boost our recruitment efforts and got the wider community talking about our school in a way we hadn't experienced before. We were pleased with the results and have since gone back to 70 Faces for more of our marketing and branding needs.